Create a new Custom Audience

To create a custom audience follow these steps:

In Facebook Ads Manager select the menu on the top left-hand side of the screen.

From within the “Ads Manager” menu select the “Audiences” option from the “Assets” section.

To create a new audience select the “Custom Audience” option from the “Create Audiences” dropdown bar.

Select the type of custom audience you would like to create.

Select your Facebook pixel and then the type of custom audience you would like to create and give it a name. Example: You could create a custom audience to target people who have visited your website in the past 180 days.

Once created it should appear in your list of audiences.

Adding your custom audience to a campaign

To add your newly created custom audience to a campaign follow these steps:

At the ad sets level of your campaign either select to edit the ads set you would like to add your custom audience to or create a brand new ad set. An edit window will open from the right-hand side allowing you to changed the name of your ad set to match your new custom audience. Then proceed down to the “Audience” selection.

In the “Audience” section, you can search the “Custom Audiences” field for the audience you want to use. Once you find the correct audience press publish.

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