Create a new Lookalike Audience

To create a lookalike audience follow these steps:

When in Facebook Ads Manager select the menu on the top left-hand side of the screen.

From within the “Ads Manager” menu select the “Audiences” option from the “Assets” section.

To create a new audience select the “Lookalike Audience” option from the “Create Audiences” dropdown bar.

Select the source (based on an app, conversion pixel, or Facebook page) and the locations where you'd like to reach similar people. Then press “Create Audience” to generate your new lookalike audience.

The audience you have created will appears in the audiences dashboard.

Adding your lookalike audience to a campaign

To add you newly created lookalike to a campaign audience follow these steps:

At the ad sets level of your campaign either select to edit the ads set you would like to add your lookalike audience to or create a brand new ad set. An edit window will open from the right-hand side allowing you to changed the name of your ad set to match your new lookalike audience. Then proceed down to the “Audience” selection.

In the “Audience” section, you can search the “Custom Audiences” field for the audience you want to use. Once you find the correct audience press publish.

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