How to create a Lookalike Audience

To create a Lookalike Audience follow these steps:

Go to Facebook Ads Manager and select the menu on the top left-hand side of the screen.

In the drop-down menu select Audiences from the "Assets" section.

Select the Lookalike Audience option from the Create Audience dropdown menu.

Select the source (based on an app, conversion pixel, or Facebook page), the location(s) where you'd like to reach similar people, and audience size. Then click Create Audience to generate your new Lookalike Audience.

The Lookalike Audience you have created will appear in the "Audiences" dashboard.

How to add your Lookalike Audience to a campaign

To add your newly created Lookalike Audience to a campaign follow these steps:

Go to Facebook Ads Manager, and at the Ad Sets level of your campaign, select the Ad Set you would like to add your Lookalike Audience to and then click the Edit button.

Alternatively, you can create a brand new Ad Set.

An edit window will open from the right-hand side allowing you to change the name of your Ad Set to match your new Lookalike Audience. Then scroll down to the "Audience" section.

In the “Audience” section, you can search the Custom Audiences field for the Lookalike Audience you want to use.

Once you find and select the correct Lookalike Audience click Publish.


Related Articles

How to create a Custom Audience

How to create an "Email List Custom Audience"


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