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How to create an "Email List Custom Audience"

How to create an "Email List Custom Audience"


To create an "Email List Custom Audience" follow these steps:

Go to Facebook Ads Manager and select the menu on the top left-hand side of the screen.

In the drop-down menu select Audiences from the "Assets" section.

Select the Custom Audience option from the Create Audience dropdown menu.

In order to match customer data with users from Facebook select Customer List.

In the next screen you can read the instructions for creating a Customer List. Click Next when you're ready to continue.

Select if your Customer List includes a column for Customer Value. In this example we are selecting "no".

Accept the requirements for using Custom Audiences.

Upload the Customer List (CSV or TXT format). Then name your new Audience.

Each column from the file uploaded (Customer List) will be mapped with the identifiers. If they are not mapped correctly, you can select the correct one in the dropdown bar. When you're done click the Upload and Create button.

You will see a confirmation. Click Done to finish the new Audience creation.

The "Email List Custom Audience" you have created will appear in the "Audiences" dashboard.

How to add your "Email List Custom Audience" to a campaign


To add your newly created "Email List Custom Audience" to a campaign follow these steps:

Go to Facebook Ads Manager, and at the Ad Sets level of your campaign, select the Ad Set you would like to add your "Email List Custom Audience" to and then click the Edit button.

Alternatively, you can create a brand new Ad Set.

An edit window will open from the right-hand side allowing you to change the name of your Ad Set to match your new "Email List Custom Audience". Then scroll down to the "Audience" section.

In the “Audience” section, you can search the Custom Audiences field for the "Email List Custom Audience" you want to use.

Once you find and select the correct "Email List Custom Audience" click Publish.


How to create a Custom Audience

How to create a Lookalike Audience


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Updated on: 10/03/2020

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