Articles on: Campaign Tutorials

How to launch a Brand Awareness campaign

How to launch a Brand Awareness campaign




Create New Campaign



Go to the website of Leaf Grow: https://app.leafgrow.io/

Login with the Facebook account that is connected to your ad account(s)

Once logged in you will be taken to the Campaigns Dashboard.

Select create New Campaign.
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Campaign Setup



Select the Ad Account you wish to run your campaign from.

Under Ad Channel, select which Facebook page and Instagram profile you want to run your ads from.
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Select the type of campaign you wish to launch, in this case it’s Brand Awareness.
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Objective: Reach people more likely to pay attention to your ads and increase awareness for your brand.

Edit the Campaign Name


This will show an auto-populated custom campaign name which you can edit. We recommend the following format: name of the artist/brand - title of release/product - campaign type. This will make it easy to identify in Ads Manager.
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What do you want to promote?



What do you want to promote?


You can promote posts that already exist on Facebook, you can create new ads by uploading creative assets, or you can combine and test both existing posts and uploaded creatives as part of the same campaign.

Your ads (existing posts and new ads) will be promoted across both Facebook and Instagram.

Existing Posts


From the dropdown menu select the post you want to promote. You can select several posts to test.
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ID Code


Alternatively you have the option to add the URL or ID of the post you would like to promote.
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New Ads


Upload and create the content for a new ad campaign.

Text


You can type or paste in the text that you want to show in the ads. You can create several text variants to test with each image. This text will not replace the text on your existing posts and will only appear as text on your uploaded creative assets.
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Media


You can upload videos or images from your computer or from a specific web address.

Under the upload window you can click on “Image” or “Video” for required image/video specs for the campaign ad type.
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URL


Type or paste in the destination URL you want to send people to. Test sending people to different destinations to see how this affects the actions people take at the destination.
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CTA


Choose the call-to-action button(s) you want to use from the drop-down menu. This will need to be related to your pixel event.
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Headline


You can add headline copy to your ads. This will appear in the base of your add along side your ‘CTA’ button and can help communicate what you advertisement is for.
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Description


You can also add a description to you ads. This can allowing you add more information about what you are promoting. This information will generally appear behind a ‘see more’ in most ad placements.
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Placements


The placement section allows you to decide which platforms your ads will shown across. We recommend you use the automatic placement option where your ads will be serviced to the relevant platforms. If you would like to edit these placements (Facebook, Instagram, Audience Network, Messenger) you can do so by selecting the ‘Edit platforms and devices’ option.
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Device Types


You have the option to select the specific type of device (Mobile, Desktop) you want to target with your ads.
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Specific Mobile Devices & Operating Systems


You also have the option to select the specific type of mobile device and operating systems (iOS, Android) you want to target with your ads.
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Preview


You can view how your promoted ad will look on Desktop News Feed, Mobile News Feed, Instant Articles, etc. You can also view every ad combination (post copy and image/video) and how this will look in situ.

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Ad Calculator


How many ad variants can you create?

To the right of the screen you will see a box with a breakdown of all the ad variants you have created. It’s important to note that the maximum number ad variants is 50 per campaign. These 50 ad variants will be duplicated up to a maximum of 300 ads across all the created ad-sets.
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Who do you want to target?



Custom Audiences


Choose the type of audiences you want to target across Facebook and Instagram. This automatically generates all the most optimal ad sets for your campaign in Ads Manager.
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New & Existing


Choosing this option will target a combination of existing and new audiences as described above and is nearly always the recommended option.

New


This will only target relevant new audiences who haven’t interacted with your pages or content before.

Existing


Refers to the audiences who have some connection to the Facebook and Instagram pages you are advertising from.
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Target Territories


Choose the location(s) that you wish to target. These can be countries, regions or
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Target Territory Groups


You can select a pre-populated target territory group from the options listed.

Custom Territories


You can customise your own target territories and also add/take away countries from the pre-populated territory groups.
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Interests


Select the interests you think are most relevant to the campaign you are running. Facebook will generate a group of related interests each time you enter one. You can add up to 400 different interests per campaign. From the drop-down you can find some suggested tags for your campaign. You can type them in, or you can simply copy and paste up to 400. This will also generate an ad set specific to these interests.
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Super Interest


To unlock and create a super interest custom audience, you need to add at least 30 interests in total and then select the interest you wish to use.
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Multiple Super Interests

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Turn on the "Multiple Super interests" toggle to be able to select up to 13 interests, demographics and behaviours to use as separate ad set audiences in your campaign.




Demographics


Define who you want to see your ads by age range and gender (male, female or both).
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How much do you want to invest?



Budget


Budgets set up as lifetime or daily will be spent and charged by Facebook. You can stop the campaign at any time during the lifetime of the campaign and Facebook will only charge you the budget you have used.

Lifetime


Refers to the total budget that you will spend throughout the campaign.

Daily


This defines how much you will spend per day.



Duration


You can set the dates and time for when you would like your campaign to start and finish, set the number of days you would like to run it for starting today, or simply run it continuously if using a daily budget.


Review and Launch



Audience Adsets


Adsets represent the specific audience types that are going to be targeted during your campaign. The Adsets are ranked from top to bottom based on their relevance to the campaign type you selected. If you wish to change the recommended setup you can by turning them on and off as long as you don’t exceed the Adset limit.
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Improve your targeting


From this section you can select an Instagram Page, Website Pixel Events and import Custom Audiences. Leaf Grow will then automatically generate an ad set with the Page, Pixel Event, Audience. These will appear in your Adset list in the section above.
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Click here to find out more about your ad account audience section and how to create a custom and lookalike audiences.
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Insights & Reporting


By turning on the Ad Level Pixel you can track pixel event across all campaign types.
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Review


Check over the details of your campaign before clicking launch.
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Preview


Have a final look at how your your ad variations will look on Facebook and Instagram.
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Launch


If all the information is correct click launch. This will take you back to the Campaigns Dashboard. Wait a couple of seconds and a green bar will show at the bottom of the screen saying your campaign has been successfully launched. Your new campaign will display at the top of the campaign table. Click the campaign name and it will take you into the Insights Dashboard, where you will be able to see all the performance results for your campaign.

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Copy and Duplicate Campaign


If you click on the square icon on the right-hand side or any campaign in the Leaf Grow dashboard it can be copy and duplicated. This feature allows you to use all setting and content that your previous campaign had but you have to option to change and edit it. You can also change the campaign type if your objective has changed.
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Insights Dashboard


Once your campaign has been running for awhile your insights dashboards will start to populate with the performance data. This date includes reach, engagement, cost-per-results, and interest performance. You can easily print or download these reports as a PDF by selecting the print button at the top of the report. Click the Ads Manager button and it will take you into your Facebook ad account, where you will be able to view and edit your campaign.

Updated on: 27/02/2020

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